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INVESTIGACIÓN AVANZADA EN DIRECCIÓN EMPRESARIAL
(Ref. SEJ-478)
24
September
2020
September 2020
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Scientific production

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Book details

Publication
Title: NATIONAL BRAND AND PRIVATE LABEL MARKETING. FOURTH INTERNATIONAL CONFERENCE
Place of publication: BERLIN - HEIDELBERG
Publisher: SPRINGER
Number of pages: 250
Publication year: 2017
ISBN: 978-3-319-59701-0
Authors: FRANCISCO JOSÉ (UGR) MARTÍNEZ LÓPEZ
JUAN CARLOS GÁZQUEZ-ABAD
KUSUM AILAWADI
MARÍA JESÚS YAGÜE

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