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INVESTIGACIÓN AVANZADA EN DIRECCIÓN EMPRESARIAL
(Ref. SEJ-478)
13
August
2020
August 2020
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Scientific production

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Book details

Publication
Title: NATIONAL BRAND AND PRIVATE LABEL MARKETING. FIFTH INTERNATIONAL CONFERENCE
Place of publication: HEILDELBERG, ALEMANIA
Publisher: SPRINGER
Number of pages: 200
Publication year: 2018
ISBN: 978-3-319-92084-9
Authors: FRANCISCO JOSÉ (UGR) MARTÍNEZ LÓPEZ
JUAN CARLOS GÁZQUEZ-ABAD
ALEXANDER CHERNEV

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