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INVESTIGACIÓN AVANZADA EN DIRECCIÓN EMPRESARIAL
(Ref. SEJ-478)
29
January
2020
January 2020
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Scientific production

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Lista de capítulos de libros

Publication
F.J.(. Martínez López and J.C. Gázquez-Abad,  "Causal research/causation", "Wiley Encyclopedia of Management, 3rd edition", 68-68, 2014
J.C. Gázquez-Abad and F.J.(. Martínez López,  "How assortment composition affects consumers¿ intentions to buy PL", "National brands and private labels in retailing. First international symposium", 27-38, 2014
F. Rejón-Guardia and F.J.(. Martínez López,  "Online advertising intrusiveness and consumer¿s avoidance", "Handbook of Strategic e-Business Management", 565-586, 2014
F.J.(. Martínez López and J.C. Gázquez-Abad,  "Causal modelling in marketing", "Wiley Encyclopedia of Management, 3rd edition", 67-67, 2014
J.C. Gázquez-Abad and F.J.(. Martínez López,  "Estimation of product category sales¿ responsiveness to assortment size", "National brands and private labels in retailing. First international symposium", 3-16, 2014
I. Esteban-Millat, F.J.(. Martínez López, D. Luna and I. Rodríguez-Ardura,  "The concept of flow in online consumer behavior", "Handbook of Strategic e-Business Management", 371-402, 2014
F.J.(. Martínez López, J.C. Gázquez-Abad and I. Rodríguez-Ardura,  "Online Consumption Motivations: An Integrated Theoretical Delimitation and Refinement based on Qualitative Analyses", "Handbook of Strategic e-Business Management", 347-370, 2014
E. Guillamón-Saorín and F.J.(. Martínez López,  "Corporate Disclosure Strategies on Company Websites: Reviewing Opportunistic Practices", "Handbook of Strategic e-Business Management", 957-975, 2014

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