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INVESTIGACIÓN AVANZADA EN DIRECCIÓN EMPRESARIAL
(Ref. SEJ-478)
13
August
2020
August 2020
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Scientific production

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Lista de capítulos de libros

Publication
F. Rejón-Guardia, F.J.(. Martínez López, I. Esteban-Millat and J.C. Gázquez-Abad,  "Evaluation of the cognitive effectiveness on social media advertising formats", "Let¿s Get Engaged! Crossing the Threshold of Marketing¿s Engagement Era", 1-10, 2016
M. Ruiz Arroyo, M.D.M. Fuentes Fuentes and A.M. Bojica Bojica,  "The role of gendered institutional contexts in the rate and type of women's entrepreneurship across countries", "Women¿s Entrepreneurship in Global and Local Contexts", 21-42, 2016
F.J.(. Martínez López, I. Esteban-Millat, A. Argila and F. Rejón-Guardia,  "Main psychological sequence of responses linked to the consumer¿s use of an e-vendor¿s recommender", "Let¿s Get Engaged! Crossing the Threshold of Marketing¿s Engagement Era", 1-10, 2016
I. Esteban-Millat, F.J.(. Martínez López, J.C. Gázquez-Abad, F. Rejón-Guardia, I. Rodríguez-Ardura and A. Meseguer,  "Students' flow experiences in virtual learning environments: a consumer behaviour perspective", "Let¿s Get Engaged! Crossing the Threshold of Marketing¿s Engagement Era", 1-10, 2016
M. Ruiz Arroyo, J.M. Ruiz Jiménez, M.D.M. Fuentes Fuentes and C.A. Albacete Sáez,  "How environmental uncertainty and entrepreneur¿s experience affect the relationship between effectuation and performance: The context of NTBFs", "El papel del contexto en la acción emprendedora", 254-267, 2016
J.L. Ruiz-Real, J.C. Gázquez-Abad and F.J.(. Martínez López,  "Assortment size and PL penetration in grocery retailers¿ portfolios during economic crisis: empirical evidence from Spain", "Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy", 244-274, 2016
J.C. Gázquez-Abad, F.J.(. Martínez López, I. Esteban-Millat, J.A. Mondéjar and F. Rejón-Guardia,  "How delisting all national brands in a given assortment impacts on consumers¿ store switching intentions", "Let¿s Get Engaged! Crossing the Threshold of Marketing¿s Engagement Era", 1-20, 2016
J.L. Saez Lozano "Autonomous work in economics degree: application in a b-learning context", "INTED2015 Proceedings", -, 2015

SICA last updated: 28/06/2020

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