UGR
  |
> >
INVESTIGACIÓN AVANZADA EN DIRECCIÓN EMPRESARIAL
(Ref. SEJ-478)
29
January
2020
January 2020
<- ->
L M X J V S D
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31

Scientific production

Search by:



Lista de capítulos de libros

Publication
J.L. Ruiz-Real, J.C. Gázquez-Abad and F.J.(. Martínez López,  "Assortment size and PL penetration in grocery retailers¿ portfolios during economic crisis: empirical evidence from Spain", "Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy", 244-274, 2016
J.C. Gázquez-Abad, F.J.(. Martínez López, I. Esteban-Millat, J.A. Mondéjar and F. Rejón-Guardia,  "How delisting all national brands in a given assortment impacts on consumers¿ store switching intentions", "Let¿s Get Engaged! Crossing the Threshold of Marketing¿s Engagement Era", 1-20, 2016
J.M. Ruiz Jiménez, M.D.M. Fuentes Fuentes, M. Ruiz Arroyo and C.A. Albacete Sáez,  "Efectos de la orientación emprendedora y la diversidad de género del equipo fundador en el desempeño de las empresas tecnológicas", "El papel del contexto en la acción emprendedora", 144-165, 2016
J.L. Ruiz-Real, J.C. Gázquez-Abad, I. Esteban-Millat and F.J.(. Martínez López,  "Understanding PL purchase intention in the context of `PL-only¿ assortments: an experimental approach", "National brand and private label marketing. Third international conference", 103-110, 2016
F. Rejón-Guardia, F.J.(. Martínez López, I. Esteban-Millat and J.C. Gázquez-Abad,  "Evaluation of the cognitive effectiveness on social media advertising formats", "Let¿s Get Engaged! Crossing the Threshold of Marketing¿s Engagement Era", 1-10, 2016
M. Ruiz Arroyo, M.D.M. Fuentes Fuentes, C.A. Albacete Sáez and J.M. Ruiz Jiménez,  "The moderating role of effectuation in the relationship between self-efficacy and entrepreneurial intention among university students", "Emprendimiento e innovación: Creando empresas competitivas", 143-162, 2015
J.L. Saez Lozano "Autonomous work in economics degree: application in a b-learning context", "INTED2015 Proceedings", -, 2015
J.C. Gázquez-Abad and F.J.(. Martínez López,  "The relationship between assortment size and category sales: a panel data analysis on national brands and private labels", "The relationship between assortment size and category sales: a panel data analysis on national brands and private labels", 1-10, 2015

SICA last updated:

Desarrollado por: