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INVESTIGACIÓN AVANZADA EN DIRECCIÓN EMPRESARIAL
(Ref. SEJ-478)
16
October
2019
October 2019
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Article details

Publication
Title: FDI, SERVICE INTENSITY, AND INTERNATIONAL MARKETING AGILITY: THE CASE OF EXPORT QUALITY OF CHINESE ENTERPRISES
Journal title: INTERNATIONAL MARKETING REVIEW
Contribution type: ARTICULO
Journal number: 2
Volume number: 36
Number of pages of the publication: 213 - 238
Publication year: 2019
Authors: OSCAR FERNANDO BUSTINZA SANCHEZ
RUIQIN LI
YIPENG LIU

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