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INVESTIGACIÓN AVANZADA EN DIRECCIÓN EMPRESARIAL
(Ref. SEJ-478)
24
September
2020
September 2020
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Scientific production

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Book details

Publication
Title: ONLINE BRAND COMMUNITIES - USING THE SOCIAL WEB FOR BRANDING AND MARKETING
Publisher: SPRINGER
Number of pages: 253
Publication year: 2016
ISBN: 978-3-319-24824-0
Authors: FRANCISCO JOSÉ (UGR) MARTÍNEZ LÓPEZ
RAFAEL ANAYA-SANCHEZ
ROCIO AGUILAR-ILLESCAS
SEBASTIÁN MOLINILLO-JIMÉNEZ

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