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INVESTIGACIÓN AVANZADA EN DIRECCIÓN EMPRESARIAL
(Ref. SEJ-478)
13
August
2020
August 2020
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Conference presentations details

Publication
Title: SOCIAL MEDIA CAPABILITY AND NEW PRODUCT DEVELOPMENT PERFORMANCE: AN EMPIRICAL INVESTIGATION
Participation type of the contribution: CONGRESO
Conference presentations name: 78TH ACADEMY OF MANAGEMENT ANNUAL MEETING
Congress date: 10/08/2018
Congress location: CHICAGO, EEUU
Number of pages of the publication: None - None
Publication year: 2018
Authors: JOSÉ BENÍTEZ AMADO
JÉSSICA BRAOJOS GÓMEZ
PAUL PAVLOU
FRANCISCO JAVIER LLORENS MONTES

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